Animated Explainer Videos

Engaging Animated Explainer Videos for Brands

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Engaging Animated Explainer Videos for Brands

Explainer videos are now a key part of many brands’ marketing. They catch viewers’ eyes and tell stories about products in fun ways. Big names like Google and Amazon use these videos to hook their audience. They mix cool images, stories, and real clips to make videos that people love watching. These clips can really help businesses speak clearly to their customers. They also help companies stand out in a crowded market.

Key Takeaways

  • Animated explainer videos are effective in capturing audience attention and conveying messages in an engaging way.
  • Top brands have successfully used animated explainer videos to showcase their products and reinforce their brand identities.
  • Techniques such as motion graphics, illustrations, storytelling, and real-life footage can enhance the effectiveness of explainer videos.
  • Businesses can draw inspiration from successful animated explainer videos to create their own engaging content.
  • Utilizing affiliate links for purchases helps support our work without any extra cost to you.

Types of Animated Explainer Videos

Brands can pick from several types of animated explainer videos to show off their products or services. Each kind has special benefits. They’re chosen based on what the brand wants to achieve.

1. Live-Action Explainer Videos

Live-action explainer videos show real people and things, great for businesses with physical products. They feel real and relatable. Viewers get to see actual demonstrations and interactions.

2. Animated Explainer Videos

Animated explainer videos explain services or products using animation. They’re great for complex topics. These videos can make abstract ideas easy to understand. They use creative visuals to get the brand’s message across clearly.

3. Whiteboard Explainer Videos

Whiteboard explainer videos are hand-drawn on a white background. They look cool and draw the viewer in. Great for educational use, they simplify complex topics with step-by-step drawings.

4. Screencast Explainer Videos

Screencast explainer videos are efficient and show how to use a product or service using actual screens. They give a clear, detailed guide. This makes it easy for viewers to get how things work.

These explainer videos let brands communicate in various ways. Brands can select the perfect one for their message and audience. The right choice helps engage viewers and meet marketing aims.

Tips for Creating an Effective Animated Explainer Video

Need a cool way to get people’s attention? Consider making an animated explainer video. It’s a great tool to share your message. Here are some tips for making your video really stand out:

  1. Keep it concise: Make your video 30 to 90 seconds long. This keeps people interested and gets your point across clearly.
  2. Craft a well-written script: Your script should define a problem, offer a solution, and end with a clear call-to-action. A strong script is the secret behind a compelling video.
  3. Invest in high-quality voiceover: Use a voice that fits your brand. A good voiceover makes your message stick with viewers.
  4. Consider your production resources: Think about what you can afford and who you know. You might hire freelancers or a team for better quality. Choose what works best for you.
  5. Add music and sound effects: Good music and sound effects can make your video more fun. Pick music that reflects your video’s message and adds effects to catch the eye.

Follow these hints to make a video that speaks loud and clear, grabs attention, and meets your marketing aims.

Notable Examples of Engaging Animated Explainer Videos

Successful brands can inspire us to create great animated explainer videos. Several stand out for their creativity. For example, Grammarly uses a friendly tone to talk about writing issues. Synthesia shows off its video platform using a story. Feels connects gifts to good causes using bright animations. This makes their video memorable.

Walmart has a whiteboard video that explains its Yard Management System well. Inventory Ahead makes understanding complex inventory tracking simple in a screencast video. Purina uses a short, lively video to highlight its pet foods, aiming at pet lovers.

Freighty, Fiverr, UberEats, and Spotify also have cool explainer videos. These videos stand out and explain their services clearly. They are great examples for other brands to follow.


What are animated explainer videos?

Animated explainer videos use animation to share messages about products or services. They do this in a fun and pretty way.

Which brands have successfully utilized animated explainer videos?

Big names like Google, McDonald’s, and Amazon have used these videos. They show great products and connect with people in a memorable way.

What are the different types of animated explainer videos?

There are quite a few types. You have live-action, animated, whiteboard, and screencast videos. Each works well for different things you might want to talk about.

How long should an animated explainer video be?

Aim for your video to last 30 to 90 seconds. This keeps people interested and makes sure they understand your message.

How can I create an effective animated explainer video?

Start by making a simple yet strong script. It should talk about the problem, your solution, and what you want viewers to do next. Then, find someone to do the voiceover. You might also need to hire animators or a production team. Adding good music and sound effects is a nice touch too. Finally, share your video where people can see it.

Can you provide some examples of engaging animated explainer videos?

Yes, some great ones are Grammarly, Synthesia, and Spotify. You should also check out what Walmart, Purina, Fiverr, UberEats, and Freighty have done. They’re awesome at connecting with their viewers.

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